Education

Why Most School Websites Lose Admissions Before the Form Load 

Most school websites are built to impress visiting parents, not to convert them. That single design decision, prioritising visual prestige over conversion logic, is responsible for more lost enrollments than any competitor, fee structure, or catchment boundary. Schools invest in open days, social campaigns, and paid search, drive families to their website, and then watch 98% of them leave without raising a hand.